I'm starting with an idea of, A knife buried into a dart board, with a cut fruit near the dart board. this suggests that someone has thrown the knife, and cut the fruit mid flight. I want to use the full range of knives i can gain access too, and i'm going to try and think about anything else i could do for advertising these knives.
I got this idea from a monty python sketch, where it's a spoof of the William tell scene. The child is covered in arrows, yet everyone still celebrates when the arrow pierces the apple, the idea being that the person throwing, misses with everything else, but lands with the knife.
This entire project focuses on the precision, adding the usefulness of the knives, the abnormal dart board, which isn't usually present the kitchen, especially when darts is seen as a precision sport. Global knives are one of the brands that don't really need a advertising campaign, being a leading brand and a well known, they don't usually need any from of advertising, since people just sort of know about them through word of mouth and practice with them.
what is advertising?
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