"Love at first sight can be dangerous" Axe/Lynx Body spray
What does the text say?
The lack of text in these images let you focus on the image itself, drawing your own conclusions and opinions of the image. This suggest that they believe that the images is strong enough to not need to rely on text to sell their product.
The image shows how dangerous two people can be to each other, the images are sequential and there are 3 total, they are all very uniform, male on the left, female on the right and the images show that the actions the people are doing, are dangerous to each others health, these are always in the middle, the images are superbly framed and positioned, with a clear message and focus.
Who is the target market?
The target market is most likely 18-28 year olds, and most likely males. The idea that you can find the girl of your dreams just by using a deodorant is a strong selling point to most adolescent males.
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