Monday 17 November 2014

A target audience of everybody


For a very long time, i thought about target audiences, and the one product you could advertise to everybody, and i really struggled to find the product, i spent hours thinking about it, about something everyone needs, could use or wants. After the longest time, i just could not come up with the product, the closest i came was air. i had long discussions about it, with friends and family, and we all agreed that there wasn't anything that could be advertised to literally everyone. There wasn't a product that could be sold, or marketed to everyone.

Then, a couple of weeks later, while i was looking up adverts, i found it. the one thing that could be advertised to everyone, the one thing everyone wants, could use or has. and someone had beaten me too it, but I'm glad they did, because they did it with much greater force and better execution then i could ever hope for. 

This advert is supporting mums, and how they look after their children, support them and pick them back up after absolutely everything.

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