Young professional males often have disposable income and so going out in the evening and playing pub games particularly pub games, darts and pool, is part of their everyday culture.
in this instance, I decided after my mother decided I should learn to cook that placing these knives, which are actually very expensive, in the realm of upwardly mobile professional males in an effort to persuade or encourage them to learn to chop fresh food and cook it for themselves, if they had the correct tools to do so. I thought that using a dart board to show precision, because that's how these knives are designed and purposed towards, that it would visually project that better than just having a flat image of the knives, with text on the image stating they are.
The entire point of the lack of text is to generate intrigue, make people want to learn more about the knives, which is why the image grabs the audience's attention and provides the information through a QR code.
Placing adverts in 'higher class' parts of a city or even near bars and clubs are probably the best locations for my adverts.
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